Dr. Crookston combines a career in sales, sales management and entrepreneurship with teaching, consulting and coaching emergent companies. His interest is in social entrepreneurship and serves on various NFP boards.

William Crookston is now Emeritus Professor of Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies at USC. Bill received the Golden Apple Teaching Award from the Marshall School of Business in 2004 and 2010.
In 2003 he received the Community Service Award from the National Conference for Community and Justice.
He is the former owner and president of Western Badge and Trophy Company in Los Angeles and is Past President of the Sales & Marketing Executives Association.
Bill Crookston has consulted for a variety of programs and continues to consult in sales, sales management and emergent companies management and marketing at WHC Associates.

Education:
• PhD, Executive Management, Claremont University Graduate School - 1990
• MS, Business Administration University of Southern California - 1974
• MBA, Marketing University of Southern California - 1967
• BA, Economics, IE Stanford University – 1957

Courses:
• Sales and Sales Management
• Exploring Entrepreneurship